“With 70 percent accuracy, my source tells me, software can assess how people feel based on the way they type, and the number of typos they make. With 79 percent precision, software can determine a user’s credit rating based on… — Martin Lindstrom Copy Share Image
The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But… — Martin Lindstrom Copy Share Image
“Americans’ reputation for friendliness is the absence of physicality. In the United States, no one ever touches anyone else and if they do so… — Martin Lindstrom Copy Share Image
“French and Italian hospitality industries, food service employees take pleasure in being the best at what they do. They may be the finest oyster… — Martin Lindstrom Copy Share Image
“Most remember Hitchcock as a skilled storyteller, but what few know is that the director shot his movies using two separate scripts. The first,… — Martin Lindstrom Copy Share Image
I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension… — Martin Lindstrom Copy Share Image
“If a living place can be likened to a city, the art on the wall, or the lack of art, is the first sign” — Martin Lindstrom Copy Share Image
We're all obsessed with our smartphones and thus really don't see anything around us. — Martin Lindstrom Copy Share Image
“Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I can feel… — Martin Lindstrom Copy Share Image
Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems… — Martin Lindstrom Copy Share Image
A brand is an emotional construct. It helps you to project an image to the world which you'd like to own. — Martin Lindstrom Copy Share Image
“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?” — Martin Lindstrom Copy Share Image
“In some instances, I’ve found that executives don’t even use their own products.” — Martin Lindstrom Copy Share Image
“In an analysis of over one billion pieces of emoji data across the globe, across numerous categories, it wasn’t surprising to find that UK… — Martin Lindstrom Copy Share Image
