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Proof! We don’t need proof! Tell the public a thing…

“Proof! We don’t need proof! Tell the public a thing solemnly, and authoritatively, and repeat it sufficiently often, and you will never need to prove anything!” Repetition, like Pretended Authority are two old frauds masquerading as Truth. When you once take their measure, you have disarmed them…” quote by William Walker Atkinson
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““Proof! We don’t need proof! Tell the public a thing solemnly, and authoritatively, and repeat it sufficiently often, and you will never need to prove anything!” Repetition, like Pretended Authority are two old frauds masquerading as Truth. When you once take their measure, you have disarmed them so far as you are concerned. When you call for “Proof,” they take refuge in dignity and reiteration—that is their entire stock in trade. But Suggestion of Repetition has its value in imparting Truth. It is a poor rule that won’t work both ways.””

William Walker Atkinson

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Repeating statements authoritatively can create false belief, but repetition also helps embed genuine truth; both can be misused.

In simple terms: Repetition can both deceive and teach truth.

Key Takeaway

Use repetition wisely, verify facts.

Themes

truth authority communication

Mood

cautious analytical inquisitive

Type

philosophical educational

When to use this quote

  • marketing
  • political speeches
  • education
  • media literacy

Key Concepts

cognitive bias propaganda

Questions to Reflect On

  • How do you distinguish genuine truth from repeated falsehood?
  • When is repetition ethical?
A Different Perspective

Overreliance on repetition may suppress critical thinking.

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