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People want to buy cheap and sell dear; this by itself…

“People want to buy cheap and sell dear; this by itself makes them countertrend. But the notion of cheapness or dearness must be anchored to something. People tend to view the prices they’re used to as normal and prices removed from these levels as aberrant. This perpective leads people to trade…” quote by William Eckhardt
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“People want to buy cheap and sell dear; this by itself makes them countertrend. But the notion of cheapness or dearness must be anchored to something. People tend to view the prices they’re used to as normal and prices removed from these levels as aberrant. This perpective leads people to trade counter to an emerging trend on the assumption that prices will eventually return to “normal”. Therein lies the path to disaster.”

William Eckhardt

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

People tend to view familiar price levels as normal, causing them to trade against emerging trends, assuming a return to “normal,” which can lead to disaster.

In simple terms: People see usual prices as normal, so they trade opposite trends, expecting a return, risking loss.

Key Takeaway

Beware of assuming price normalization; diversify strategies.

Themes

finance behavioral economics trading risk management

Mood

cautious instructive

Type

educational practical

When to use this quote

  • investment strategy
  • risk assessment
  • educational seminar

Key Concepts

normalcy bias trend reversal market psychology

Questions to Reflect On

  • How does normalcy bias affect investment decisions?
  • What safeguards prevent trend‑contrarian mistakes?
A Different Perspective

Overreliance on past price norms can cause missed opportunities.

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