I look for businesses in which I think I can predict what…
“I look for businesses in which I think I can predict what they're going to look like in ten to fifteen years time. Take Wrigley's chewing gum. I don't think the internet is going to change how people chew gum.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Invest in stable, predictable businesses; avoid sectors likely to be disrupted.
In simple terms: Choose predictable, enduring businesses.
Invest where future is clear.
Themes
Mood
Type
When to use this quote
- stock selection
- long‑term planning
- risk assessment
Key Concepts
Questions to Reflect On
- Which industries seem immune to tech?
- How to identify lasting value?
Markets can change unpredictably.