Aesthetics has become too important to be left to the…
“Aesthetics has become too important to be left to the aesthetes. To succeed, hard-nosed engineers, real estate developers, and MBAs must take aesthetic communication, and aesthetic pleasure, seriously. We, their customers, demand it.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
She argues aesthetics must be integral to business, not left to artists, as customers demand it.
In simple terms: Aesthetics essential for business success.
Integrate design into products.
Themes
Mood
Type
When to use this quote
- marketing
- urban planning
- technology
Key Concepts
Questions to Reflect On
- How do you measure aesthetic value?
- When should aesthetics outweigh function?
Design can be costly and subjective.