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So there I was, wondering what sort of things women would…

“So there I was, wondering what sort of things women would look for in a video game. I sat in cafés and listened to what they were talking about: mostly it was fashion and boyfriends. Neither of those was really the stuff of a good video game. Then they started talking about food - about cakes and…” quote by Toru Iwatani
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“So there I was, wondering what sort of things women would look for in a video game. I sat in cafés and listened to what they were talking about: mostly it was fashion and boyfriends. Neither of those was really the stuff of a good video game. Then they started talking about food - about cakes and sweets and fruit - and it hit me: that food and eating would be the thing to concentrate on to get the girls interested.”

Toru Iwatani

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Observing women’s interests revealed that food themes could engage them in video games, contrary to stereotypical expectations.

In simple terms: Food can attract female gamers.

Key Takeaway

Incorporate relatable themes to broaden appeal.

Themes

gaming gender design

Mood

creative analytical

Type

practical inspirational

When to use this quote

  • game development
  • marketing
  • focus testing
  • product design

Key Concepts

User research cultural relevance

Questions to Reflect On

  • What other everyday themes could broaden game appeal?
  • How can designers avoid tokenism while targeting demographics?
A Different Perspective

Relying on stereotypes may limit creativity.

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