At IBM, a corporation that embodied the ideal of the…
““At IBM, a corporation that embodied the ideal of the company man, the sales force gathered each morning to belt out the company anthem, “Ever Onward,” and to harmonize on the “Selling IBM” song, set to the tune of “Singin’ in the Rain.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Describes IBM’s ritual of singing an anthem to reinforce corporate identity and morale.
In simple terms: Corporate rituals boost unity and morale.
Embrace shared rituals.
Themes
Mood
Type
When to use this quote
- company onboarding
- team building
- leadership training
Key Concepts
Questions to Reflect On
- How do shared songs affect employee engagement?
- What alternatives foster similar cohesion?
Rituals can feel forced or inauthentic.