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Rule 1: The customer is always right. Rule 2: If the…

“Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.” quote by Stew Leonard
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“Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.”

Stew Leonard

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Customer service rules highlight the paradox of always siding with customers, even when they are mistaken.

In simple terms: Always favor the customer, even if they’re wrong.

Key Takeaway

Balance customer advocacy with realistic expectations.

Themes

customer service rules paradox business ethics

Mood

reflective critical

Type

Clients and customers:1 Rule:1 Customer Right:1 Rule Customer:0 Right Rule:0 Read Rule:0

When to use this quote

  • retail management
  • customer support
  • training sessions

Key Concepts

customer loyalty conflict resolution policy

Questions to Reflect On

  • When should you challenge a customer’s claim?
  • How do you maintain fairness while staying customer‑focused?
A Different Perspective

Overemphasis can lead to unreasonable demands.

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