Skip to content

LOVE IN THE TIME OF CHOLERA: WHY IT'S A BAD TITLE I admit…

“LOVE IN THE TIME OF CHOLERA: WHY IT'S A BAD TITLE I admit that "Love in the time of . . ." is a great title, up to a point. You're reading along, you're happy, it's about love. I like the way the word time comes in - a nice, nice feeling. Then the morbid Cholera appears. I was happy till then. Why…” quote by Steve Martin
Download Open image
““LOVE IN THE TIME OF CHOLERA: WHY IT'S A BAD TITLE I admit that "Love in the time of . . ." is a great title, up to a point. You're reading along, you're happy, it's about love. I like the way the word time comes in - a nice, nice feeling. Then the morbid Cholera appears. I was happy till then. Why not "Love in the Time of the Blue, Blue, Bluebirds"? "Love in the Time of Oozing Sores and Pustules" is probably an earlier title the author used as he was writing in a rat-infested tree house on an old Smith Corona. This writer, whoever he is, could have used a couple of weeks in Pacific Daylight Time.””

Steve Martin

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The title juxtaposes romance with disease, creating a tension that can feel misleading or jarring to readers expecting pure love story.

In simple terms: A love story title mixed with a disease feels off.

Key Takeaway

Consider how titles set expectations.

Themes

literature expectations tone

Mood

reflective analytical

Type

literary critical observational

When to use this quote

  • marketing
  • book reviews
  • reader expectations
  • author branding

Key Concepts

title analysis genre perception

Questions to Reflect On

  • How does a title influence your decision to read?
  • Can a provocative title enhance or hinder a book’s reception?
A Different Perspective

A title may attract attention but also deter readers seeking lighter romance.

★ ★ ★ ★ ★ No ratings yet

More by Steve Martin

Explore all 453 Steve Martin quotes

More Love quotes

Browse all 233,035 Love quotes