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At Apple, people are putting in 18-hour days. We attract a…

“At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware…” quote by Steve Jobs
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“At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes. Everyone here has the sense that right now is one of those moments when we are influencing the future.”

Steve Jobs

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Apple hires people who are eager to take risks, work intensely, and shape the future, emphasizing the significance of the present moment.

In simple terms: Hiring risk‑takers to make a big impact now.

Key Takeaway

Seek roles that match your drive and vision.

Themes

innovation risk‑taking future‑shaping

Mood

inspirational urgent

Type

leadership motivational

When to use this quote

  • startup environments
  • product development
  • career decisions
  • team building

Key Concepts

entrepreneurship leadership culture building

Questions to Reflect On

  • How do you maintain balance while pushing boundaries?
  • What support systems help sustain intense work periods?
A Different Perspective

High pressure can cause burnout and may exclude cautious talent.

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