If you went back to the year 2000 and you looked at Apple…
““If you went back to the year 2000 and you looked at Apple, most people knew one thing about Apple products: They didn’t want one,” he said. “And so what ended up happening was an education process. We needed to get in front of as many people as possible. So they’re walking by, and eventually one day they walk in. And then we get a chance to tell the story and we tell that story in a way that is respectful, helpful, friendly, and not pushy. It’s not about price. It’s about product.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Apple succeeded by educating consumers, building desire through respectful storytelling rather than price focus.
In simple terms: Education and story sell, not price.
Key Takeaway
Tell a respectful, helpful story about the product.
Themes
marketing
education
storytelling
consumer behavior
Mood
analytical
strategic
informative
Type
advice
analysis
philosophical
When to use this quote
- product launches
- advertising campaigns
- sales training
- customer onboarding
- public relations
Key Concepts
brand narrative
consumer education
non‑pushy persuasion
Questions to Reflect On
- How can you balance education with urgency?
- When does storytelling become overkill?
A Different Perspective
Overemphasis on story may ignore price sensitivity.