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I read once about the concepts of a lateral idea and the…

“I read once about the concepts of a lateral idea and the vertical idea. If you dig a hole and it’s in the wrong place, digging it deeper isn’t going to help. The lateral idea is when you skip over and dig someplace else.” quote by Seymour Chwast
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“I read once about the concepts of a lateral idea and the vertical idea. If you dig a hole and it’s in the wrong place, digging it deeper isn’t going to help. The lateral idea is when you skip over and dig someplace else.”

Seymour Chwast

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

A lateral idea means changing direction to find a better solution, rather than deepening a flawed approach.

In simple terms: Shift perspective to solve problems.

Key Takeaway

Changing direction can rescue a failing effort.

Themes

problem solving creativity strategic thinking innovation adaptability

Mood

curious determined reflective

Type

advice observation insight

When to use this quote

  • stuck in a project
  • over‑invested in a failing plan
  • design brainstorming
  • business strategy
  • research dead‑end

Key Concepts

lateral thinking vertical thinking digging deeper pivot

Practical Applications

  • re‑evaluate assumptions
  • pivot to alternative approaches

Questions to Reflect On

  • What assumptions are you deepening?
  • How could a different angle change the outcome?
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