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Couture was only for rich people. Givenchy was for rich…

“Couture was only for rich people. Givenchy was for rich people. A bag cost 5,000 euro; a coat cost 10,000 euro. In the beginning, I couldn't react. I was just working like a machine, because I wanted to make the house happy.” quote by Riccardo Tisci
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“Couture was only for rich people. Givenchy was for rich people. A bag cost 5,000 euro; a coat cost 10,000 euro. In the beginning, I couldn't react. I was just working like a machine, because I wanted to make the house happy.”

Riccardo Tisci

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Luxury fashion is portrayed as exclusive and unattainable, reinforcing social hierarchies.

In simple terms: Fashion is shown as only for the wealthy.

Key Takeaway

Recognize and challenge exclusivity in fashion.

Themes

social class consumerism identity industry exclusivity

Mood

critical reflective analytical

Type

commentary observational critical

When to use this quote

  • marketing campaigns
  • brand positioning
  • personal budgeting
  • career choices in fashion
  • social activism

Key Concepts

capitalism status symbols psychology of desire

Questions to Reflect On

  • How does exclusivity affect your perception of value?
  • What can be done to make fashion more inclusive?
A Different Perspective

Luxury branding can alienate broader audiences and limit diversity.

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