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The first thing you need in order to make a business…

“The first thing you need in order to make a business viable is to preserve a cash flow. I made sure I didn't have any financial backing or support.” quote by Rei Kawakubo
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“The first thing you need in order to make a business viable is to preserve a cash flow. I made sure I didn't have any financial backing or support.”

Rei Kawakubo

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

A sustainable business must maintain positive cash flow; relying on external funding is risky.

In simple terms: Keep cash flowing, avoid dependence on outside money.

Key Takeaway

Prioritize cash flow management.

Themes

finance business risk management

Mood

pragmatic cautious

Type

advice business.

When to use this quote

  • startup budgeting
  • cash flow forecasting
  • investment decisions

Key Concepts

cash flow liquidity self‑reliance

Questions to Reflect On

  • How do you balance cash preservation with growth investment?
  • What cash‑flow metrics matter most?
A Different Perspective

Cash flow alone cannot guarantee profitability without a solid market strategy.

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