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...one of hallmarks of a creative person is the ability to…

“...one of hallmarks of a creative person is the ability to tolerate ambiguity, dissonance, inconsistency, things out of place. But one of the rules of a well-run corporation is that surprise is to be minimized. Yet if this rule were applied to the creative process, nothing worth reading would get…” quote by Ralph Caplan
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“...one of hallmarks of a creative person is the ability to tolerate ambiguity, dissonance, inconsistency, things out of place. But one of the rules of a well-run corporation is that surprise is to be minimized. Yet if this rule were applied to the creative process, nothing worth reading would get written, nothing worth seeing would get painted, nothing worth living with and using would ever get designed.”

Ralph Caplan

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Creative work thrives on uncertainty, while corporations aim to reduce surprise; balancing both yields innovation.

In simple terms: Creativity needs ambiguity; businesses seek predictability.

Key Takeaway

Embrace uncertainty while managing risk.

Themes

creativity design corporate culture risk management innovation

Mood

reflective balanced

Type

advisory inspirational

When to use this quote

  • product development
  • marketing campaigns
  • team brainstorming
  • strategic planning

Key Concepts

ambiguity tolerance surprise minimization process balance

Questions to Reflect On

  • How can you allow ambiguity without losing direction?
  • What safeguards keep surprise productive?
A Different Perspective

Too much ambiguity can stall decision‑making and cause paralysis.

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