Skip to content

Here lies the challenge in finding good salespeople. You…

“Here lies the challenge in finding good salespeople. You need excellent empathizers who aren't so empathetic they can't close a sale. And you need people with strong ego needs who can still take a moment to figure out what another person wants. They must be aggressive enough to close, but not so…” quote by Philip Delves Broughton
Download Open image
““Here lies the challenge in finding good salespeople. You need excellent empathizers who aren't so empathetic they can't close a sale. And you need people with strong ego needs who can still take a moment to figure out what another person wants. They must be aggressive enough to close, but not so aggressive they put people off. Too much empathy and you'll be a nice guy finishing last. Too much ego drive and you'll be scorching earth everywhere you go. Not enough of either and you shouldn't be in sales at all. It's a miracle anyone can do this job.””

Philip Delves Broughton

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Effective sales require a balance between empathy and ego: enough to understand clients but also to drive results.

In simple terms: Balance empathy and ego to sell.

Key Takeaway

Find the sweet spot between caring and closing.

Themes

sales balance empathy ego performance

Mood

motivational reflective

Type

advice insightful

When to use this quote

  • hiring
  • training
  • coaching
  • performance reviews

Key Concepts

psychology motivation behavioral economics

Questions to Reflect On

  • How do you measure the right mix of empathy and assertiveness?
  • What signals indicate a salesperson is tipping too far in either direction?
A Different Perspective

Too much empathy can hinder assertiveness; too much ego can alienate customers.

★ ★ ★ ★ ★ No ratings yet

More by Philip Delves Broughton

Explore all 3 Philip Delves Broughton quotes

More Customer quotes

Browse all 9,257 Customer quotes