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Quickest way to build trust: Keep promises you make, don't…

“Quickest way to build trust: Keep promises you make, don't over-promise. Over-deliver, don't under-deliver. If you say you'll do something, make sure you do but if things then run late or go wrong, tell your client at the earliest opportunity” quote by Phil Harding
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“Quickest way to build trust: Keep promises you make, don't over-promise. Over-deliver, don't under-deliver. If you say you'll do something, make sure you do but if things then run late or go wrong, tell your client at the earliest opportunity”

Phil Harding

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Trust is built by keeping promises, avoiding over‑promising, and communicating delays promptly.

In simple terms: Keep promises, be honest about delays.

Key Takeaway

Deliver reliably and communicate early.

Themes

trust communication reliability

Mood

professional pragmatic

Type

advice leadership

When to use this quote

  • project deadlines
  • client negotiations
  • team commitments
  • service delivery

Key Concepts

business ethics client management

Questions to Reflect On

  • What systems can prevent over‑promising?
  • How do you handle unexpected setbacks?
A Different Perspective

Over‑promising can damage credibility.

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