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Communication, that's what I do. Advertising is the best…

“Communication, that's what I do. Advertising is the best way to communicate because you reach a lot of people. I still cant understand though, why people are shocked by something that obviously exists. Its like a family that avoids talking about its real problems.” quote by Oliviero Toscani
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“Communication, that's what I do. Advertising is the best way to communicate because you reach a lot of people. I still cant understand though, why people are shocked by something that obviously exists. Its like a family that avoids talking about its real problems.”

Oliviero Toscani

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Advertising communicates mass ideas, yet people are shocked by obvious truths, similar to families avoiding real problems.

In simple terms: Ads spread messages; people resist obvious truths.

Key Takeaway

Use honest communication to break denial.

Themes

communication advertising denial

Mood

critical analytical

Type

persuasive educational

When to use this quote

  • brand marketing
  • public health campaigns
  • family therapy

Key Concepts

media studies social psychology

Questions to Reflect On

  • Why do people resist obvious truths?
  • How can ads foster open dialogue?
A Different Perspective

Shock can be counterproductive if not paired with empathy.

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