If our brands are going to be in print and on mobile…
“If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be different than a print-only product or a print product with extensions to it.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Brands must adapt to multiple platforms, recognizing each medium has distinct dynamics and audience expectations.
In simple terms: Brands need to fit each platform.
Key Takeaway
Plan for each channel separately.
Themes
marketing
multichannel
adaptation
Mood
strategic
pragmatic
Type
advisory
insightful
When to use this quote
- product launch
- advertising campaign
- social media strategy
- event promotion
Key Concepts
platform strategy
brand consistency
Questions to Reflect On
- How does each channel change your brand voice?
- What platform needs the most adaptation?
A Different Perspective
Assuming all platforms reach the same audience can mislead.