I don't write a word of the article until I have the lead…
“I don't write a word of the article until I have the lead. It just sets the whole tone - the whole point of view. I know exactly where I'm going as soon as I have the lead.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
The opening line determines the article's direction, tone, and perspective, guiding the whole piece.
In simple terms: The lead sets the article’s direction and tone.
Key Takeaway
Craft a strong lead first.
Themes
writing
structure
tone
Mood
focused
confident
Type
instructional
inspirational
When to use this quote
- news articles
- feature stories
- blog posts
- editorial columns
Key Concepts
journalism
narrative control
Questions to Reflect On
- How does your lead shape your narrative?
- What makes a lead compelling?
A Different Perspective
A weak lead can mislead readers and dilute impact.