Anybody who can afford a box of business cards can afford…
“Anybody who can afford a box of business cards can afford a Web site. Any company with an 800 number can move its services to the Web for peanuts by comparison. The extreme case of corporate promotion is to strip away all other aspects of your business and sell goods or services via the Net alone, as amazon.com has done with books.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Web presence is a low-cost, high-impact way for businesses to reach customers, often cheaper than traditional methods.
In simple terms: Web is cheap, powerful marketing.
Prioritize an online presence for growth.
Themes
Mood
Type
When to use this quote
- startup launch
- small business expansion
Key Concepts
Questions to Reflect On
- What online tools best fit your business?
- How can you balance online and offline presence?
Relying solely on the web can limit brand depth and customer trust.