Advertising must respect the intelligence of its audience…

I like working with people who respect the intelligence of their audience.

— Graham Linehan

Never underestimate the intelligence of the audience; make good programmes, and they will come.

— Armando Iannucci

I can't see what's wrong about assuming intelligence in your audience and what's bad news about being rewarded for assuming that.

— Steven Moffat

So that, to me, is important that audiences are treated with an amount of respect toward their intelligence. Most Hollywood films don't respect their…

— Eriq La Salle

Americans ... want leaders who share their values, understand their needs, and respect their intelligence.

— Tom Vilsack

Those who respect the intelligence of the common man have always been masters.

— Suhasini Maniratnam

I had learned to respect the intelligence, integrity, creativity and capacity for deep thought and hard work latent somewhere in every child; they had…

— Sybil Marshall

All media owners want to attract advertising revenue. Google is no different.

— Maurice Saatchi

Advertising at its worst will be killed by the Internet. And rightly so.

— Maurice Saatchi

There is no rivalry between Google and traditional advertising.

— Maurice Saatchi

“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…

— Haruki Murakami

“Never run advertising until the major publicity possibilities have been exploited.”

— Al Ries

We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.

— Naveen Tewari

Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

— Howard Gossage

“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”

— Mokokoma Mokhonoana