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Gramophone and movies were merely the mechanization of…

“Gramophone and movies were merely the mechanization of speech and gesture. But the radio and TV were not just the electronification of speech and gesture but the electronification of the entire range of human personal expressiveness. With electronification the flow is taken out of the wire and…” quote by Marshall McLuhan
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“Gramophone and movies were merely the mechanization of speech and gesture. But the radio and TV were not just the electronification of speech and gesture but the electronification of the entire range of human personal expressiveness. With electronification the flow is taken out of the wire and into the vacuum tube circuit, which confers freedom and flexibility such as are in metaphor and in words themselves.”

Marshall McLuhan

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Electronic media transformed personal expression from physical gestures to intangible, flexible signals.

In simple terms: Tech turned speech and gesture into digital signals.

Key Takeaway

Leverage media flexibility for creative communication.

Themes

media technology expression

Mood

analytical inquisitive

Type

theoretical observational

When to use this quote

  • advertising
  • education
  • artistic performance

Key Concepts

communication theory digital media

Questions to Reflect On

  • How does digital media shape your self‑expression?
  • What are the limits of electronic communication?
A Different Perspective

Digital media can distance us from authentic human connection.

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