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That word 'fantasy' - I hardly ever hear it in the world…

“That word 'fantasy' - I hardly ever hear it in the world of design. And that's very strange. You should hear it a lot. I think fantasy is a very important value that designers and artists should bring to the world.” quote by Marcel Wanders
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“That word 'fantasy' - I hardly ever hear it in the world of design. And that's very strange. You should hear it a lot. I think fantasy is a very important value that designers and artists should bring to the world.”

Marcel Wanders

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Fantasy is rarely mentioned in design discourse, yet it is a vital creative force that should be embraced by designers and artists.

In simple terms: Design often lacks imagination; fantasy fuels creativity.

Key Takeaway

Integrate imaginative thinking into design practice.

Themes

creativity imagination design theory

Mood

inspirational thought‑provoking

Type

design creative

When to use this quote

  • product design
  • visual arts
  • branding strategy

Key Concepts

fantasy innovation artistic expression

Questions to Reflect On

  • How can fantasy improve user experience?
  • What barriers prevent designers from using fantasy?
A Different Perspective

Overemphasis on practicality can suppress imagination.

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