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One problem we discovered, for example, was that our…

“One problem we discovered, for example, was that our "create a new account" button was in the wrong place...By simply moving it to the left side, mirroring the way people read, we saw a huge improvement in the way people used the site.” quote by Marc Benioff
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“One problem we discovered, for example, was that our "create a new account" button was in the wrong place...By simply moving it to the left side, mirroring the way people read, we saw a huge improvement in the way people used the site.”

Marc Benioff

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Designing UI to match natural reading direction improves usability.

In simple terms: Placing buttons where eyes expect them helps users.

Key Takeaway

Align design with user habits.

Themes

usability design human factors UX

Mood

analytical practical

Type

business insight design principle

When to use this quote

  • website redesign
  • app onboarding
  • e‑commerce checkout

Key Concepts

visual hierarchy cognitive ergonomics

Questions to Reflect On

  • How can you test placement effectiveness?
  • What other UI elements follow reading flow?
A Different Perspective

User habits differ across cultures.

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