Advertising can be a very frustrating business.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…

— Leo Burnett

“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”

— Mokokoma Mokhonoana

Traditional companies have been subject to licensing for many years. Attention utilities should be required to obey limits on data extraction and message amplification…

— Tristan Harris

Advertising is the life blood of the digital economy.

— Nick Stringer

The essence of good advertising is not to inspire hope, but to create greed.

— Charles Adams

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.

— Anonymous

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…

— David Ogilvy

Advertising becomes a dialogue that becomes an invitation to a relationship.

— Lester Wunderman

Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…

— Tony Hsieh

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something…

— William Bernbach

“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…

— Haruki Murakami

“Never run advertising until the major publicity possibilities have been exploited.”

— Al Ries

We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.

— Naveen Tewari

Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

— Howard Gossage

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…

— David Ogilvy