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One reason so much money is flowing into the service…

“One reason so much money is flowing into the service frontier is that there are so many more ways to be a service than to be a product. The number of different ways to recast transportation as a service is almost unlimited. Uber is merely one variation. There are dozens more already established…” quote by Kevin Kelly
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““One reason so much money is flowing into the service frontier is that there are so many more ways to be a service than to be a product. The number of different ways to recast transportation as a service is almost unlimited. Uber is merely one variation. There are dozens more already established, and many more possible. The general approach for entrepreneurs is to unbundle the benefits of transportation (or any X) into separate constituent goods and then recombine them in new ways.””

Kevin Kelly

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Entrepreneurs can create value by unbundling a product into separate services, then recombining them in novel ways, expanding market possibilities.

In simple terms: Break products into services and remix them.

Key Takeaway

Identify core benefits and repackage as services.

Themes

innovation entrepreneurship service economy

Mood

optimistic strategic

Type

business thought‑provoking

When to use this quote

  • transportation startups
  • software platforms
  • hospitality industry
  • energy sector

Key Concepts

unbundling recombination value creation

Questions to Reflect On

  • What core benefit of your product could become a service?
  • How can you test a new service model cheaply?
A Different Perspective

Regulation and consumer trust can limit new service models.

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