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The code of the National Association of Broadcasters…

“The code of the National Association of Broadcasters enunciates as a cardinal principle in American radio the provision of time by stations, without charge, for the presentation of public questions of a controversial nature. At the same time, it advises against the sale of time for the…” quote by Judith C. Waller
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““The code of the National Association of Broadcasters enunciates as a cardinal principle in American radio the provision of time by stations, without charge, for the presentation of public questions of a controversial nature. At the same time, it advises against the sale of time for the presentation of controversial issues except in the case of political broadcasts during political campaigns. The basic foundation for the prohibition against the sale of time for the presentation of controversial issues is the public duty of broadcasters to present such issues, regardless of the willingness of others to pay for their presentation. If time were sold for that purpose, it would have to be sold to all with the ability to pay, and as a result the advantage in any discussion would rest largely with those having the greater financial means to buy broadcasting time.””

Judith C. Waller

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Broadcasters must give free airtime for controversial public issues, preventing wealthy interests from buying exclusive voice.

In simple terms: Free airtime ensures diverse viewpoints.

Key Takeaway

Support public debate without pay‑to‑speak.

Themes

media ethics public discourse fairness

Mood

serious concerned

Type

policy educational

When to use this quote

  • political campaigns
  • public hearings
  • community forums
  • media training

Key Concepts

broadcast regulation democracy access to information

Questions to Reflect On

  • How can stations balance revenue needs with public duty?
  • What mechanisms ensure truly free airtime?
A Different Perspective

Commercial pressures may limit coverage of non‑political controversy.

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