When a copier sales person cold calls a purchasing manager…
“When a copier sales person cold calls a purchasing manager whom he has never met is it any surprise that the purchasing manager will most likely never return that call?”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Cold calling unknown prospects often yields no response because of lack of relationship and relevance.
In simple terms: Cold calls rarely get replies.
Build relationships before pitching.
Themes
Mood
Type
When to use this quote
- B2B sales
- customer outreach
- marketing campaigns
Key Concepts
Questions to Reflect On
- What can you do to warm up a cold lead?
- How can you add value before asking?
May overlook the value of warm introductions.