We shouldn't be afraid to fail- if we are not failing we…
“We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Failure is essential for progress; discard unproductive work and persist in innovation.
In simple terms: Failing is necessary; stop what doesn’t work and keep pushing.
Embrace failure, iterate quickly, and eliminate weak ideas.
Themes
Mood
Type
When to use this quote
- prototype testing
- design sprints
- creative workshops
- product reviews
Key Concepts
Questions to Reflect On
- How do you balance risk and morale in a studio?
- What criteria decide when to discard a project?
Too much failure can demotivate teams without proper support.