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We shouldn't be afraid to fail- if we are not failing we…

“We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.” quote by Jonathan Ive
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“We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.”

Jonathan Ive

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Failure is essential for progress; discard unproductive work and persist in innovation.

In simple terms: Failing is necessary; stop what doesn’t work and keep pushing.

Key Takeaway

Embrace failure, iterate quickly, and eliminate weak ideas.

Themes

design innovation failure iteration productivity

Mood

pragmatic inspirational

Type

strategic motivational

When to use this quote

  • prototype testing
  • design sprints
  • creative workshops
  • product reviews

Key Concepts

risk tolerance creative resilience lean methodology

Questions to Reflect On

  • How do you balance risk and morale in a studio?
  • What criteria decide when to discard a project?
A Different Perspective

Too much failure can demotivate teams without proper support.

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