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I just believe that the cost of marketing is going to…

“I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.” quote by Joichi Ito
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“I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.”

Joichi Ito

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Marketing costs rise while delivery costs fall as digital networks strengthen and traditional media weaken.

In simple terms: Digital shift changes cost dynamics.

Key Takeaway

Adapt marketing strategies.

Themes

marketing technology media

Mood

forward‑looking strategic

Type

business technology

When to use this quote

  • advertising budgets
  • media planning
  • business strategy

Key Concepts

digital transformation cost structure

Questions to Reflect On

  • Will digital dominance continue?
  • How can small firms adapt?
A Different Perspective

Assumes uniform digital growth; may not apply everywhere.

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