I just believe that the cost of marketing is going to…
“I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Marketing costs rise while delivery costs fall as digital networks strengthen and traditional media weaken.
In simple terms: Digital shift changes cost dynamics.
Adapt marketing strategies.
Themes
Mood
Type
When to use this quote
- advertising budgets
- media planning
- business strategy
Key Concepts
Questions to Reflect On
- Will digital dominance continue?
- How can small firms adapt?
Assumes uniform digital growth; may not apply everywhere.