I don't like the word 'futurists.' I think we should be…

“I don't like the word 'futurists.' I think we should be 'nowists.'”

Joichi Ito

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He prefers focusing on present action over speculative futurism.

In simple terms: Act now instead of just dreaming.

Key Takeaway

Prioritize immediate impact.

Themes

action present‑focus innovation

Mood

pragmatic forward‑thinking

Type

inspirational reflective

When to use this quote

startup development
policy making
personal projects

Key Concepts

temporal mindset practicality

Questions to Reflect On

How can present actions shape future outcomes?
What immediate steps can you take today?

A Different Perspective

Risk of neglecting long‑term planning.

★ ★ ★ ★ ★ No ratings yet

More by Joichi Ito

In a world where discovery is more important than delivery, it's the people who find, remix and direct attention to old stuff that should…

Joichi Ito

For some reason, I grew up generally believing that Japan and Korea were quite friendly. I do know that there is some bad history…

Joichi Ito

We talked about the Internet and Wikipedia and how facts and history are being collectively created online.

Joichi Ito

I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net…

Joichi Ito

Internet penetration in Italy is quite low and the Berlusconi media machine controls most of what people see.

Joichi Ito

If we destroy human rights and rule of law in response to terrorism, they have won.

Joichi Ito

Consequently, the only thing I learned in school was typing. In the old days, people like me who don't have college degrees had a…

Joichi Ito

The idea of trying to fight against extremism was written off as naive.

Joichi Ito

There was a very convincing argument made that the extremists have won and the aggression is now supported by the majority, therefore fighting until…

Joichi Ito

I definitely feel like my blog is going edgy to broad and boring.

Joichi Ito

The cost of assessing risk is now often greater than the cost of failing.

Joichi Ito

But my question is, am I compromising by adapting my words for the audience and where is the line beyond which I am not…

Joichi Ito

The most important thing I learned in school was how to touch type.

Joichi Ito

My whole life has been about connecting things that aren't connected.

Joichi Ito

If the cost of figuring out whether to do something is more than just doing it, then just do it!

Joichi Ito

Explore all 42 Joichi Ito quotes

More Futurist quotes

In the early days the Cubism' method of grasping an object was to go round and round it. The Futurists declared that one had…

Gino Severini

Most of us who work as professional futurists never really stop gathering information - you never know when a provocative, potentially disruptive new development…

Jamais Cascio

Futurists and common sense concur that a substantial change, worldwide, in life style and moral guidelines will soon become an absolute necessity.

Roger Wolcott Sperry

I never quite trust futurists because I think they're kind of telling us what they think our future should be.

Gloria Steinem

I'm a futurist. Technology is our way out of almost every problem we have. Technology can create a new sense of community.

Hal Sparks

Pianists call me a composer, composers call me a pianist. The classicists think me a futurist, and the futurists call me a reactionary.

Anton Rubinstein

“And when a futurist dies, the tragedy is that we lose access to all the possible futures they imagined for us. Our only connection,…

William Ball

It should also be born in mind that the research on 'movement' and the dynamic outlook on the world, which were the basis of…

Gino Severini

I started getting really curious about art. I read about the Dadaists and the Futurists and the Constructivists - those kind of movements which…

Jeffrey Deitch

And we [The Futurist artists] must invent dynamic designs to go with them and express them in equally dynamic shapes: triangles, cones, spirals, ellipses,…

Giacomo Balla