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One thing you'll learn when you're in the business of…

“One thing you'll learn when you're in the business of selling utter shite to the Great British Public is that there's really no bottom to where they'll go. Shit food, shit TV, shit bands, shit films, shit houses. There is absolutely no fucking bottom with this stuff. The shittier you can make it…” quote by John Niven
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““One thing you'll learn when you're in the business of selling utter shite to the Great British Public is that there's really no bottom to where they'll go. Shit food, shit TV, shit bands, shit films, shit houses. There is absolutely no fucking bottom with this stuff. The shittier you can make it - a bad photocopy of a bad photocopy of what was a shit idea in the first place - the more they'll eat it up with a big fucking spoon, from dawn till dusk, from now until the end of time. It's too good.””

John Niven

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The market will eagerly consume low‑quality, derivative products, rewarding even the worst copies when they are presented attractively.

In simple terms: People love cheap, familiar content.

Key Takeaway

Beware of over‑producing low‑value work.

Themes

consumerism media culture quality exploitation

Mood

cynical critical

Type

satirical observational

When to use this quote

  • advertising
  • TV production
  • music industry
  • publishing
  • food services

Key Concepts

economics media criticism psychology of taste

Questions to Reflect On

  • Why do audiences accept low‑quality content?
  • How can creators maintain standards?
A Different Perspective

Demand for novelty can be limited; quality may suffer.

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