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The one that’s really new is the lowest-priced, too!” In…

“The one that’s really new is the lowest-priced, too!” In the more rarefied sectors of Madison Avenue, a resort to rhymed slogans is usually regarded as an indication of artistic depravity induced by commercial necessity. From” quote by John Brooks
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““The one that’s really new is the lowest-priced, too!” In the more rarefied sectors of Madison Avenue, a resort to rhymed slogans is usually regarded as an indication of artistic depravity induced by commercial necessity. From””

John Brooks

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The quote critiques how low-cost, rhymed advertising slogans are seen as a sign of artistic decline driven by commercial pressure.

In simple terms: Cheap rhymed ads are viewed as artistic decline caused by market forces.

Key Takeaway

Beware letting cost dictate creativity.

Themes

advertising art commercialism creativity culture

Mood

skeptical analytical

Type

critical observational

When to use this quote

  • budget branding
  • creative brief development
  • media planning
  • brand positioning

Key Concepts

marketing strategy artistic integrity consumer psychology

Questions to Reflect On

  • How do you balance cost efficiency with creative integrity?
  • When does a slogan cross from clever to crass?
A Different Perspective

The critique may overlook that rhyme can enhance memorability and effectiveness.

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