The NFL is in premium interest time, in the fourth quarter…
![“The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.” quote by Jerry Jones](https://sms4smile.com/q/i/180/jerry-jones-18881_business_the-nfl-is-in-premium-interest-time-in-t_2941327.jpg)
“The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Targeting the holiday season maximizes exposure to key decision‑makers on TV.
In simple terms: Holiday ads reach many leaders.
Key Takeaway
Schedule ads for holidays.
Themes
marketing
timing
audience
advertising
Mood
strategic
persuasive
Type
advertising
business
When to use this quote
- holiday campaigns
- TV spots
- executive outreach
Key Concepts
strategic planning
consumer behavior
Questions to Reflect On
- How does holiday timing affect ROI?
- Are TV ads still effective?
A Different Perspective
Assumes all decision‑makers watch TV; some prefer digital.