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The stories leaders and others tell, few of which are…

“The stories leaders and others tell, few of which are true, are a lousy foundation on which to base any sort of science, and we know how to accomplish behavioral change and the importance of priming, informational saliency, and social networks. Producing inspiration and other good feelings doesn't…” quote by Jeffrey Pfeffer
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“The stories leaders and others tell, few of which are true, are a lousy foundation on which to base any sort of science, and we know how to accomplish behavioral change and the importance of priming, informational saliency, and social networks. Producing inspiration and other good feelings doesn't last very long.”

Jeffrey Pfeffer

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Stories used by leaders often lack factual basis, undermining scientific approaches to behavior change; inspiration alone is fleeting.

In simple terms: Leader stories can be unreliable.

Key Takeaway

Seek evidence‑based change.

Themes

leadership behavior science

Mood

critical analytical

Type

academic practical

When to use this quote

  • organizational change
  • marketing campaigns
  • public health initiatives
  • education reform

Key Concepts

behavioral economics priming social networks information saliency

Questions to Reflect On

  • How to verify leadership narratives?
  • What evidence supports lasting behavior change?
A Different Perspective

Relying on anecdotes can mislead.

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