The issue is not to ask your customers what they want…
“The issue is not to ask your customers what they want today, but to try to imagine what the customer is going to want in a world where, for instance, their cellphone is in their glasses.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Instead of asking current customer desires, imagine future needs like glasses‑integrated phones.
In simple terms: Predict future needs, not just current wants.
Key Takeaway
Focus on future customer experiences.
Themes
innovation
future thinking
customer insight
Mood
forward‑looking
strategic
Type
creative
analytical
When to use this quote
- product roadmaps
- R&D planning
- technology forecasting
- marketing strategy
Key Concepts
Futurism
design thinking
Questions to Reflect On
- How can you balance present feedback with future speculation?
- What methods help validate futuristic ideas?
A Different Perspective
Predicting future needs is uncertain and may mislead.