You have more and more people coming into the tent with…
![“You have more and more people coming into the tent with the creative guys [on Hollywood films]. You have marketing and concept testers, advertising people. What you find gets the high numbers is easily appealing subjects: a baby, a big broad joke, a high concept. Everything is tested. The effect…” quote by James L. Brooks](https://sms4smile.com/q/i/305/james-l-brooks-9871_advertising_you-have-more-and-more-people-coming-int_784980.png)
“You have more and more people coming into the tent with the creative guys [on Hollywood films]. You have marketing and concept testers, advertising people. What you find gets the high numbers is easily appealing subjects: a baby, a big broad joke, a high concept. Everything is tested. The effect is to lessen the gamble, but in fact you destroy a writer's confidence and creativity once so many people are invited into the tent.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Excessive testing and marketing input dilute creative risk, eroding writers’ confidence and originality.
In simple terms: Too much testing kills creativity.
Key Takeaway
Balance testing with creative freedom.
Themes
creativity
confidence
industry pressure
collaboration
Mood
cautious
reflective
Type
industry
inspirational
When to use this quote
- film development
- advertising campaigns
- creative workshops
- studio meetings
Key Concepts
creative risk
market testing
Questions to Reflect On
- How can studios protect writer autonomy?
- What methods preserve originality while using audience insight?
A Different Perspective
Commercial demands may still dominate decisions.