Skip to content

every job people need or want to do has a social, a…

“every job people need or want to do has a social, a functional, and an emotional dimension. If marketers understand each of these dimensions, then they can design a product that’s precisely targeted to the job.” quote by Harvard Business School Press
Download Open image
““every job people need or want to do has a social, a functional, and an emotional dimension. If marketers understand each of these dimensions, then they can design a product that’s precisely targeted to the job.””

Harvard Business School Press

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Jobs have social, functional, and emotional aspects; understanding all leads to precise product design.

In simple terms: Jobs have three dimensions.

Key Takeaway

Design for all job facets.

Themes

marketing product design jobs theory consumer insight

Mood

analytical strategic

Type

business educational

When to use this quote

  • new product launch
  • advertising campaign
  • user research
  • service design

Key Concepts

behavioral economics design thinking

Questions to Reflect On

  • How do you identify each job dimension?
  • What methods reveal emotional job aspects?
A Different Perspective

Overemphasis on one dimension can miss needs.

★ ★ ★ ★ ★ No ratings yet

More by Harvard Business School Press

Explore all 67 Harvard Business School Press quotes

More Customer quotes

Browse all 9,257 Customer quotes