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Create something, sell it, make it better, sell it some…

“Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.” quote by Guy Kawasaki
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“Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.”

Guy Kawasaki

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Innovation cycles demand creating, selling, improving, and eventually superseding previous products to stay ahead.

In simple terms: Create, sell, improve, then outdo yourself.

Key Takeaway

Continuously innovate and replace.

Themes

innovation product lifecycle competition entrepreneurship growth

Mood

strategic pragmatic forward‑looking

Type

business advice process philosophical

When to use this quote

  • startup launches
  • product updates
  • market competition
  • R&D cycles

Key Concepts

disruptive innovation market dynamics strategic planning

Questions to Reflect On

  • When should you stop improving a product?
  • How do you decide what to obsolete?
A Different Perspective

Constant change can cause instability and resource strain.

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