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Japanese tend to put sales and market share first. They…

“Japanese tend to put sales and market share first. They make many products with the aim of raising sales. But then profits decline, and companies find themselves falling into debt... I changed the mindset at Canon by getting people to realize that profits come first.” quote by Fujio Mitarai
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“Japanese tend to put sales and market share first. They make many products with the aim of raising sales. But then profits decline, and companies find themselves falling into debt... I changed the mindset at Canon by getting people to realize that profits come first.”

Fujio Mitarai

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

It emphasizes prioritizing profit over sales volume, urging a shift in corporate mindset to sustainable financial health.

In simple terms: Profit should lead, not follow sales.

Key Takeaway

Put profit first.

Themes

business finance strategy

Mood

analytical strategic

Type

business leadership

When to use this quote

  • corporate planning
  • budget reviews
  • product development
  • financial health

Key Concepts

profitability market focus

Questions to Reflect On

  • How can profit focus be balanced with innovation?
  • What metrics best track profit health?
A Different Perspective

Risk of ignoring market demand can hurt growth.

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