Victor Cheng explains that consultants rely on four core tools to crack tough cases, from hypothesis trees to M&A frameworks. He warns that when patterns aren’t obvious, you should ask questions that let the interviewee reveal the answer. He also says most consultants try many segmentation ideas before finding the most insightful one.
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Victor Cheng is a writer.
Quick Facts About Victor Cheng
Profession
Writer
About Victor Cheng
He also works as a strategic planning consultant, gives public speeches, and has authored several business books.
