Skip to content

Ever since Richard Nixon walloped George McGovern in the…

“Ever since Richard Nixon walloped George McGovern in the presidential election of 1972, political pundits have treated as a truism the proposition that liberals are out of step with the rest of the nation, and therefore all but unelectable outside the precincts of the Northeast -- give or take a…” quote by Eric Alterman
Download Open image
“Ever since Richard Nixon walloped George McGovern in the presidential election of 1972, political pundits have treated as a truism the proposition that liberals are out of step with the rest of the nation, and therefore all but unelectable outside the precincts of the Northeast -- give or take a college town here or a ski resort there. During the course of every presidential election for the past forty years now, Republicans have sought to wield the word liberal as if it were a six-gauge shotgun.”

Eric Alterman

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The quote argues that Republicans label liberals as out‑of‑touch to marginalize them, especially outside the Northeast, turning “liberal” into a political weapon.

In simple terms: Republicans use “liberal” as a negative label to alienate voters.

Key Takeaway

Recognize and challenge political labeling.

Themes

politics media identity polarization campaigns

Mood

critical analytical skeptical

Type

political commentary

When to use this quote

  • election campaigns
  • media analysis
  • voter outreach
  • public discourse

Key Concepts

political strategy branding regional bias

Questions to Reflect On

  • How does labeling affect voter perception?
  • Can “liberal” be reframed positively?
A Different Perspective

The term “liberal” can also be reclaimed or redefined by progressives.

★ ★ ★ ★ ★ No ratings yet

More by Eric Alterman

Explore all 64 Eric Alterman quotes

More College quotes

Browse all 7,391 College quotes