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When In The Style came to me asking if I wanted to do a…

“When In The Style came to me asking if I wanted to do a collection, I said very clearly what kind of collection I wanted it to be, and the lovely thing was that they were looking to do the same kind of thing. I stated that I didn't want any retouching, and I want the women modelling the clothes to…” quote by Emily Atack
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“When In The Style came to me asking if I wanted to do a collection, I said very clearly what kind of collection I wanted it to be, and the lovely thing was that they were looking to do the same kind of thing. I stated that I didn't want any retouching, and I want the women modelling the clothes to represent all women.”

Emily Atack

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

A fashion collection should reflect authentic diversity and avoid retouching, empowering women to see themselves represented.

In simple terms: Fashion should show real, diverse women without digital alteration.

Key Takeaway

Demand authentic representation in media.

Themes

representation authenticity diversity empowerment

Mood

determined optimistic

Type

practical inspirational

When to use this quote

  • advertising
  • runway shows
  • brand campaigns

Key Concepts

body positivity media ethics inclusive design

Questions to Reflect On

  • How can brands commit to genuine representation?
  • What impact does unretouched imagery have on self‑esteem?
A Different Perspective

Industry pressure may favor idealized images.

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