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Today we are inundated with such an immense flood of…

“Today we are inundated with such an immense flood of printed matter that the value of individual work has depreciated, for our harassed contemporaries simply cannot take everything that is printed today. It is the typographer's task to divide up and organize and interpret this mass of printed…” quote by Emil Ruder
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“Today we are inundated with such an immense flood of printed matter that the value of individual work has depreciated, for our harassed contemporaries simply cannot take everything that is printed today. It is the typographer's task to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him.”

Emil Ruder

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The overload of printed material devalues each piece; typographers must organize and filter content so readers can find what matters.

In simple terms: Too much print makes individual work less valuable; designers must help readers find relevance.

Key Takeaway

Design for clarity and relevance.

Themes

design information overload reading

Mood

analytical concerned

Type

educational practical

When to use this quote

  • library management
  • digital news feeds
  • academic publishing

Key Concepts

typography information architecture content curation

Questions to Reflect On

  • What criteria should guide what is highlighted?
  • How can designers keep relevance without bias?
A Different Perspective

Readers may still miss valuable content despite curation.

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