A printed work, which cannot be read, becomes a product without purpose. — Emil Ruder Copy Share Image
To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident. — Emil Ruder Accidents Copy Share Image
Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography… — Emil Ruder Argument Copy Share Image
“Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography… — Emil Ruder Copy Share Image
They should make new ways to better design buildings and books. The computer was the end of Swiss typography! — Emil Ruder Book Copy Share Image
They work now with computers for building buildings and books, but not ever with new ideas. — Emil Ruder Book Copy Share Image
Today we are inundated with such an immense flood of printed matter that the value of individual work has depreciated, for our… — Emil Ruder Books Copy Share Image
