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When I came back to the United States, I decided that if…

“When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words so we found the word "councelor of public…” quote by Edward Bernays
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“When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words so we found the word "councelor of public relations".”

Edward Bernays

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

If propaganda can mobilize war, it can also promote peace, so rebrand it to avoid negative connotations.

In simple terms: Use persuasive communication for good, rename it.

Key Takeaway

Apply ethical persuasion.

Themes

communication influence peacebuilding

Mood

critical thoughtful

Type

theoretical practical

When to use this quote

  • political campaigns
  • public health messaging
  • education outreach

Key Concepts

public relations media studies ethics psychology

Questions to Reflect On

  • How can we ensure persuasive messages stay ethical?
  • What alternative terms convey positive influence?
A Different Perspective

Risk of manipulation if not transparent.

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