The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest. — Edward Bernays Copy Share Image
This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to… — Edward Bernays Copy Share Image
Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there… — Edward Bernays Copy Share Image
We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It… — Edward Bernays Copy Share Image
If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according… — Edward Bernays Copy Share Image
Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. — Edward Bernays Copy Share Image
The systematic study of mass psychology revealed to students the potentialities of invisible government of society by manipulation of the motives which… — Edward Bernays Copy Share Image
The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery… — Edward Bernays Copy Share Image
We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This… — Edward Bernays Copy Share Image
No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The… — Edward Bernays Copy Share Image
In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may… — Edward Bernays Copy Share Image
The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those… — Edward Bernays Copy Share Image
The minority has discovered a powerful help in influencing majorities. It has been found possible so to mold the mind of the… — Edward Bernays Copy Share Image
If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according… — Edward Bernays Copy Share Image
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those… — Edward Bernays Copy Share Image
Just as women supplement men in private life, so they will supplement men in public life by concentrating their organized efforts on… — Edward Bernays Copy Share Image
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. — Edward Bernays Copy Share
The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions.… — Edward Bernays Copy Share
Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program… — Edward Bernays Copy Share
If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our… — Edward Bernays Copy Share
Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually… — Edward Bernays Copy Share
The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls… — Edward Bernays Copy Share
The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The… — Edward Bernays Copy Share
Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet. — Edward Bernays Copy Share
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called… — Edward Bernays Copy Share
Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. — Edward Bernays Copy Share
We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. — Edward Bernays Copy Share
I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it… — Edward Bernays Copy Share
If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. — Edward Bernays Copy Share
