We proceed in this society of ours on the possibly valid…
““We proceed in this society of ours on the possibly valid but untrue assumption that the public knows what it wants-- indeed, that it is given sufficient information about what is available to make such a judgment. And then we jump, irresponsibly and absurdly, to the notion that there is a valid relationship between what the public wants and what it should want.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Society assumes the public’s desires are informed and aligned with what they should want, but this link is often false.
In simple terms: Public wants may not be informed or correct.
Question assumptions about public desire.
Themes
Mood
Type
When to use this quote
- advertising
- political campaigns
- product design
Key Concepts
Questions to Reflect On
- What evidence shows the public’s wants are uninformed?
- How can we improve public knowledge before decisions?
Public opinion can be manipulated, leading to misguided decisions.