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You can’t manage what you can’t measure” is a maxim that…

“You can’t manage what you can’t measure” is a maxim that is taught and believed by many in both the business and education sectors. But in fact, the phrase is ridiculous—something said by people who are unaware of how much is hidden. A large portion of what we manage can’t be measured, and not…” quote by Ed Catmull
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““You can’t manage what you can’t measure” is a maxim that is taught and believed by many in both the business and education sectors. But in fact, the phrase is ridiculous—something said by people who are unaware of how much is hidden. A large portion of what we manage can’t be measured, and not realizing this has unintended consequences. The problem comes when people think that data paints a full picture, leading them to ignore what they can’t see. Here’s my approach: Measure what you can, evaluate what you measure, and appreciate that you cannot measure the vast majority of what you do. And at least every once in a while, make time to take a step back and think about what you are doing.””

Ed Catmull

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Relying solely on measurable data ignores hidden factors; balance measurement with intuition.

In simple terms: Data alone is insufficient.

Key Takeaway

Measure wisely, value the unmeasurable.

Themes

management data intuition

Mood

thoughtful analytical

Type

advice philosophical

When to use this quote

  • business strategy
  • education policy
  • project planning

Key Concepts

metrics complex systems

Questions to Reflect On

  • What important aspects are you overlooking?
  • How can you incorporate qualitative insight?
A Different Perspective

Over‑reliance on metrics can stifle creativity.

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